Standardizing Access to Digital Health Solutions

Designing a Network and Marketplace for Employee Benefits Partnerships

Standard Care: Digital Health Solutions Marketplace

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Understanding the Problem Space: Employee Benefits Solutions

The employee healthcare industry is evolving in the digital landscape. There are digital health solutions which offer more personalization, affordability, and accessibility than conventional insurance companies.

Unfortunately, there is no convenient way for benefits professionals to discover and integrate these solutions into existing group plans.

The employee healthcare industry is evolving in the digital landscape. There are digital health solutions which offer personalization, affordability, and accessibility.

Unfortunately, there is no convenient way for benefits professionals to discover and integrate these solutions into existing group plans.

Introducing Standard Care

Standard Care is a marketplace of digital health solutions aiming to facilitate the discovery and integration of new solutions into group benefits plans. Standard Care allows benefits professionals to easily discover and purchase digital health solutions that fit their company needs.

My Role

Working on a small team of UX interns, I was given two tasks. Redesigning the information architecture of the Standard Care website, and creating a clickable prototype of the product. This prototype would be used to show proof of concept to stakeholders and potential investors.

Information Architecture - Figjam

In order to better understand the product and the problem space, I synthesized Standard Care's initial concept and product goals into a potential flow. Our main focus was on creating the experience for solution buyers. My aim was to understand how someone looking for digital health solutions might navigate through the site and access certain features.

By sorting out what content belongs on each page of the flow, I was able to identify the core experiences of the website. These features include checking your engagement analytics, discovering digital health solutions, communicating with vendors, and creating partnerships.

Challenges

With a short deadline, our understanding of the industry was still limited, but growing in tandem with each design iteration. There was tension among the newly established team, this was due to the tight turnaround time and disagreements on how to approach the challenge pragmatically. I focused my attention around delivering weekly results in order to finish all necessary deliverables within the given timeframe.

When designing search solutions, we had to consider:

Vendors are shy about sharing their prices
Vendors are often hesitant to divulge what size groups they can cover
Health Solutions don't all market using the same metrics of success

Designing the Discovery Page

After narrowing down what information belongs on each page and discussing it with the team, I began working on a rudimentary wireframe for the discovery page. This is the main feature of Standard Care, where benefits professionals are able to discover, compare, and message digital health solutions.

Team Collaboration Towards a Solution

The initial wireframe that I designed was revolved around showcasing the features that make Standard Care unique, but I did not fully consider utilizing existing eCommerce design systems. Working together with another designer who took inspiration from Amazon's marketplace layout, we collaborated on a wireframe that uses more standard digital marketplace layout conventions.

We enable buyers to browse and filter by categories, affinity groups, and whether the solution is a single point solution or a bundle.

I designed the vendor profile display to showcase their logos, marketing pitches, and a bullet list of their top features. This way it allows the vendors to decide what metric of success to showcase, but still gives the buyers full transparency and the ability to compare and bookmark solutions.

Building a Clickable Prototype

While I was working with a fellow intern on the Discovery Page, two other interns were collaborating on the Dashboard. In order for potential investors to understand the product, Standard Care needed a clickable prototype to show what the interface and features could look like.

Due to my knowledge of Figma, I used a UI kit to integrate our Discovery Page with their Dashboard concept into a clickable prototype. This covered a red-route user flow from landing on the dashboard all the way to submitting an RFP.

Results

The owner was very pleased and has implemented the information architecture and design into Standard Care as it is being developed. He is also using the clickable prototype when meeting with potential buyers, vendors, and investors in order to generate excitement in the product. New vendors are signing up regularly and expressing interest in being a part of this growing service.

At the end of my 4 week internship I pitched the business and did a design hand-off to the next group of UX interns that Standard Care was bringing in from Springboard Academy.

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Standardizing Access to Digital Health Solutions

Designing a Network and Marketplace for Employee Benefits Partnerships

Standard Care: Digital Health Solutions Marketplace

Understanding the Problem Space: Employee Benefits Solutions

The employee healthcare industry is evolving in the digital landscape. There are digital health solutions which offer more personalization, affordability, and accessibility than conventional insurance companies.

Unfortunately, there is no convenient way for benefits professionals to discover and integrate these solutions into existing group plans.

The employee healthcare industry is evolving in the digital landscape. There are digital health solutions which offer personalization, affordability, and accessibility.

Unfortunately, there is no convenient way for benefits professionals to discover and integrate these solutions into existing group plans.

Introducing Standard Care

Standard Care is a marketplace of digital health solutions aiming to facilitate the discovery and integration of new solutions into group benefits plans. Standard Care allows benefits professionals to easily discover and purchase digital health solutions that fit their company needs.

My Role

Working on a small team of UX interns, I was given two tasks. Redesigning the information architecture of the Standard Care website, and creating a clickable prototype of the product. This prototype would be used to show proof of concept to stakeholders and potential investors.

Information Architecture - Figjam

​

By sorting out what content belongs on each page of the flow, I was able to identify the core experiences of the website. These features include checking your engagement analytics, discovering digital health solutions, communicating with vendors, and creating partnerships.

Challenges

When designing search solutions, we had to consider:

Vendors are shy about sharing their prices

Vendors are often hesitant to divulge what size groups they can cover

Health Solutions don't all market using the same metrics of success

Designing the Discovery Page

After narrowing down what information belongs on each page and discussing it with the team, I began working on a rudimentary wireframe for the discovery page. This is the main feature of Standard Care, where benefits professionals are able to discover, compare, and message digital health solutions.

Team Collaboration Towards a Solution

We enable buyers to browse and filter by categories, affinity groups, and whether the solution is a single point solution or a bundle.

​

I designed the vendor profile display to showcase their logos, marketing pitches, and a bullet list of their top features. This way it allows the vendors to decide what metric of success to showcase, but still gives the buyers full transparency and the ability to compare and bookmark solutions.

Building a Clickable Prototype

While I was working with a fellow intern on the Discovery Page, two other interns were collaborating on the Dashboard. In order for potential investors to understand the product, Standard Care needed a clickable prototype to show what the interface and features could look like.

Due to my knowledge of Figma, I used a UI kit to integrate our Discovery Page with their Dashboard concept into a clickable prototype. This covered a red-route user flow from landing on the dashboard all the way to submitting an RFP.

Results

​

At the end of my 4 week internship I pitched the business and did a design hand-off to the next group of UX interns that Standard Care was bringing in from Springboard Academy.

Thanks for Reading!