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Digital Experience Designer
Will
Gilligan.
I transform complex information into
interactive digital experiences.
I help companies transition from print-native content into engaging digital experiences, and build the design systems and templates that let non-designers produce the same quality at scale.
Will Gilligan
Selected work
Content Systems
Bridging Product Capability and Industry Reality
An insurance-specific benefits guide template that contributed to $500K+ in revenue within its first quarter of release.
$500K+ revenue
Sales quota exceeded
Design Systems
Scaling Personalized Product Previews for Sales
A modular system that cut branded mockup creation time from 4 hours to under 30 minutes for non-designer sales reps.
4hrs → 30min
Non-designer ready
Sales Enablement
A Proposal System Built on Our Own Platform
Redesigned Foleon's internal sales proposals to demonstrate the platform's value proposition through the proposals themselves.
Elevated interactivity
Secured brand consistency
Side projects — Wembo Games
Capybara Drop
Capybara Drop
Android · Live on Play Store
Longboy
Longboy
Android · Closed Testing
Slushpunk
Slushpunk
Android · Coming soon
About

Will
Gilligan.

Will Gilligan waving

Will Gilligan is a senior designer and sales engineer at Foleon, an enterprise digital content platform. He creates immersive, UX-friendly digital publications for hundreds of brands across industries, working with companies like AT&T, BMW, NBC, F1, Marriott, and Newmark.

Will builds the design systems and templates that let non-designer teams produce on-brand content independently. He also leads design consultations and training sessions with enterprise teams.

Outside of client work, Will has taught design at multiple colleges and brings that same instinct to make things easier for others into everything he does. When he's not at a screen, he's outside hiking, tending his community garden plot, or working on whatever science, game, or video project has caught his attention.

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